Joe Shoemaker Email Address

Vice President of Marketing

DRB Systems is a business solutions company that provides technology and marketing support to enhance the consumers experience and the operational efficiency of a car wash.

Accomplished strategic and tactical marketing leader that's positively impacted companies up to $650 Million in size with EBITDA's of 20%+. Experience in industrial manufacturing, construction, and B to B sectors. Over 20 years of executive leadership creating strategic marketing direction to drive business growth. I have a proven ability to lead high-performing, cross-functional teams while motivating employees to exceed expectations. As an analytical thinker, I’m adept at analyzing the competitive market, identifying opportunities and developing profitable new product strategies. Key areas: ► Brand Leadership - I am a brand leader who has created a global brand strategy for a multi-brand market leader. My expertise includes developing many successful sub and product brands, earning leading positions in their respective markets. ► Product development - I am a product development expert who has owned the process from ideation to commercialization. While at Paladin, I have launched more new products with commercial success than at any other period in company history. ► Demand generation - I am a demand generation pro who has designed and executed effective programs, content development, sales tools, and in-funnel lead generation campaigns using tools such as Hubspot, Constant Contact, Zoominfo, Lead Forensics, and Pardot. ► M&A Leadership - I am an M&A leader who has owned 'Buy-Side' identification and prioritization of acquisition targets. Most recent acquisition was Rockford Fastener in 2020. ► Lead development strategies - I am a lead development strategist who has executed content marketing, PR planning and execution, SEM, SEO, and social media for improved lead generation, awareness, and nurturing. ► Messaging and communications strategies - I am a messaging and communications strategist who has developed marketing toolkits, advertising and media planning, budget management, creative direction, and multi-platform delivery. ► Channel development - I am skilled at channel development and have executed partner marketing, local store marketing (LSM), co-marketing, and channel marketing strategies. ► Market intelligence - I've been called a market intelligence guru who has conducted competitive analysis, product benchmarking, customer preference research, and voice-of-customer (VOC) collection.