Donna Biernadski Email Address

Vice President Brand

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As an imaginative, customer-focused and non-traditional marketer, Donna Biernadski uncovers gems of customer insights and creates fresh ideas, concepts, products and campaigns that smack of innovation, bravery, unconventionality. Donna integrates every channel to perfect the user experience using above the line branding, positioning, strategy and knows how to make it actionable with below the line content/executions across all marketing communication disciplines -- advertising, digital, social, mobile, direct, promotions, events, sponsorships, merchandising, PR.Donna believes marketing is a craft that requires mastery of both science + art. Thoughtful analytics put into place pre-campaign fuels learning that makes smarter marketing choices. Adaptability, resourcefulness and humor are key success factors. Committed to people and collaboration -- a builder of teams who work together, of brands that stand out, of ideas that revolutionize the industry.MARKETING TOOLBOX: Commercial innovationNew product launchesMultichannel integrationGlobal brandingConsumer engagementDigital strategyContent creationSocial/Mobile/UXCRM/LoyaltyBrand architectureAnalytics/MeasurementINDUSTRY EXPERTISE: QSRFood & BeveragesRetailCPGTravel/HospitalityInsurance & FinanceTelecomBeer & SpiritsNon-profitHigher EducationB2BContact info: donnab13@gmail.com