Creative Director of Digital Initiatives
Dieste Inc. helps clients win in the multicultural marketplace through creative business solutions, precision insights, targeting, and delivery. As an innovator in its field and the most awarded agency in its class, Dieste Inc. has been named Multicultural Agency of the Year more times than any other communications company in the U.S. Recognized in 2011 as one of the largest Multicultural Agency Networks in the U.S. by Advertising Age, Dieste, Inc. was established in 1995 and is part of Diversified Agency Services, a division of Omnicom Group Inc. Dieste Inc. is located in New York, NY,and Dallas, TX.
A wide experience in the field of digital communication and creation : This has given me a great understanding on the all the diverse processes tied to the digital industry. Digital strategy: By knowing the intricate workings of the Web and Social Media Platforms, I am able to bring Big Ideas and their objectives into actionable digital strategies for brands. Creative strategy: I am able to work with ease with creative teams, developers and project managers, allowing them to execute successful digital projects. Content Strategy: I am leading the movement in bringing agencies and clients into creating content marketing campaigns that use storytelling and transmedia to achieve brand and campaign goals. Social Platforms and Social Media Management: I have set up and managed social media teams, where I have focused my energy towards community engagement via storytelling and digital experiences, with the aim to gather insights (data) that allow me to keep these platforms to be in a constant state of evolution. Paid Media Platforms: A great understanding in paid media platforms and formats. Digital Culture: I am a leading figure and reference in the digital culture in the region; where he has participated as a speaker, teacher, innovator, mentor and advisor to startups, corporations and brands. World Culture: I have had the chance to live in several cultures, where I have picked up the language and the culture of the regions of the world where I have lived.