Director, Marketing Insights
Dieste Inc. helps clients win in the multicultural marketplace through creative business solutions, precision insights, targeting, and delivery. As an innovator in its field and the most awarded agency in its class, Dieste Inc. has been named Multicultural Agency of the Year more times than any other communications company in the U.S. Recognized in 2011 as one of the largest Multicultural Agency Networks in the U.S. by Advertising Age, Dieste, Inc. was established in 1995 and is part of Diversified Agency Services, a division of Omnicom Group Inc. Dieste Inc. is located in New York, NY,and Dallas, TX.
Every successful marketing campaign starts with a thorough understanding of the consumer. Their passion points, lifestyle, cultural triggers, and purchase behavior are all structural components of great insights and big ideas. To get here, you first need to analyze large data sets and methodically fit all the pieces of a very large puzzle. This is where I come in. My strong background in data analysis, strategic planning, shopper marketing, and brand management allow me to effectively turn data into consumer-driven insights. After all, data is where insights are born.
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