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Lauren Sliter Email Address

abcdefghij@dictionary.com

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Job Title

I Brought Dictionary Com's Twitter Into This World

Company
Lexico Publishing Group

Dictionary.com provides reliable, free online access to millions of English definitions, synonyms, spelling, audio pronunciations, example sentences, and translations from its Web properties at Dictionary.com, Thesaurus.com, and Reference.com and through

Bio

I am the Marketing Manager for Dictionary.com - this is the most senior level marketing position at the company. Some of my responsibilities include: Paid Acquisition: Responsible for all paid acquisition strategies and tactics. Oversee paid acquisition campaigns for mobile apps across Facebook Ad Network and Google AdWords. Product Engagement and Retention: Managed the technical integration of our company’s first marketing suite. Strategize and execute user lifecycle campaigns for over 8M daily users through email and push messaging. Product manager for the first dictionary and thesaurus Facebook Messenger Bot. Community Management: Oversee our customer support and social media engagement team. Developed messaging strategy used across social media, PR and customer support. Increased social referral traffic 25% Y/Y, grew social follower base 50% Y/Y and improved overall social engagement 60% Y/Y.

Last University
Graduated from Woodside High School
Location
Lives in Oakland, California.

Other people working at Lexico Publishing Group:

Leila TuduryVice President, Product Management
Gem Garcia**********@dictionary.com
Kara YountSoftware Engineer
Jennifer**********@dictionary.com
Peter NanjoDirector
Nina**********@dictionary.com
Jed SiegerOffice Manager
Rosario********@dictionary.com
Scott WagnerPrincipal Analyst
Brian PaulVice President of Engineering
Liz McmillanChief Executive Officer

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