Sridhar B. Email Address

Global Digital Director

Discover Diageo, world's largest producer of spirits and a key producer of beer. Find out more about our brands, innovation behind them and our efforts for social responsibility.

Sridhar is amongst the early movers into digital space- having entered the domain in 2007. Over the years he has managed web products, set up ecommerce platforms, developed consumer acquisition campaigns, built brands and linked purpose to business goals. He has worked hard to sync all marketing efforts to business KPI’s. With 18 years of combined marketing experience, Sridhar’s purpose is to: 'embed digital at the core of business operations – and make it a definitive source of competitive advantage.' Prior to joining USL-Diageo, Sridhar worked in various brand-marketing positions at Y&R, Eveready batteries and Sulekha.com- an online classifieds start-up. He holds a management degree from XIME. Highlights:-An agile digital strategist adept at formulating and deploying UX/UI framework, growth hacking strategies and product building; demonstrated capability in building & launching new product verticals from scratch. -Experience in exploring tactics to deploy ecommerce platforms through SaaS platforms. Active ticketing project successfully implemented for Royal Challengers Bangalore. Revenue generated of $1.5m with 31,447 tickets sold in Season XI.-Lead digital innovation in content to commerce channel through first-of-the-world partnership with Google India, which is now a global case study. -Driven by data and analytical rigor to improve user acquisition (COCA) funnel at each step: Acquisition => Behaviors => Outcomes => Revenue. -Deployed SEO/SEM as effective organic marketing techniques – internal and external link building, Meta tag & H1 optimization. -Beginner in Growth Hacking techniques and programmatic buying. Worked with global partners for IT deployment- Accenture, Cognizant Technology, & Salesforce.Key Words Cloud: Brand building, Product Mgnt, UX/UI, SEO/SEM, e-commerce,ContentInterests: New media intelligence, data science, predictive analytics (AI), emotive artworks, IoT.