Audrey Email Address

Chief Client Officer, South East Asia

Aegis Group plc is a marketing and advertising agency which specializes in digital creative execution, media planning and buying, mobile applications, SEO, content creation, brand tracking and marketing analytics.

I am a senior leader that delivers growth, leading edge innovation, sustainable business profitability and motivated cross-functional teams. In 2019, I was also recognised as one of the top 100 digital marketers in the world. Areas of expertise: 1. Customer Success: Engineered profitable and sustainable customer solutions based on my tried and tested framework, “Listen, learn, discuss, propose, close”. This framework built & delivered repeatable solutions that were x-functional, x-disciplines, and x-geographies. 2. Product and Solutions (data, ML, AI, automation, cloud): Conceived, developed, and commercialised global products that blended business knowledge, data science and cloud technology. 3. Marketing & Communications Expertise: Created compelling customer value propositions, omni-channel customer journeys and experiences, personalisation at scale, BOE, marketing technology & creative development. 4. Team Management: Experienced with building and leading motivated, large, multi-market, multi-cultural and cross functional teams. Skills: Business planning • Business ROI through data, machine learning, automation, and technology • Strategy • Integrated marketing • Innovation • Digital transformation • Service and commercial model transformation • P & L • Performance and values-inspired work culture development Industry expertise: New economy • Banking and finance • Technology • Consumer goods • Luxury • Hospitality and Travel I also contribute to national economic development through membership in Singapore’s Future Economy Council - Modern Services Sub-Committee (Feb 2017-Aug 2020) and board seats with the Singapore Tourism Board (from Jan 2019) and the Intellectual Property Office of Singapore International (from Aug 2019).