Stephen Mcmaster Email Address

Algemeen Secretaris

Dentsply Sirona is the world's largest manufacturer of professional dental products and technologies: solutions to drive better, safer and faster dentistry.

Director Integrated Marketing-Persona-based marketing, solution selling, channel alignment, and digital marketingConnect with me using: ►►► smcmaster-2@sbcglobal.net ◄◄◄All Invitations to Connect WelcomeLION – LinkedIn Open Networker****************************Recruiters, HR Managers, Hiring Managers connect with me to get access to my network deep in industry leadership.****************************Transformational Marketing leader with unique combination of experience in B-to-B medical device companies and consumer packaged goods firms. Strong track record of achievement across diverse company types, ranging from classical, large company, CPG Marketing to medical device Marketing within both an entrepreneurial organization and a large firm environment. Strong experience in cross functional teams and group dynamics. Deep knowledge of Social, EMarketing, Marketing Automation and CRM integration with focus on developing and leveraging customer segmentation.➢Marketing change agent experienced in upgrading Marketing departments by instilling passion and connecting with people➢Strong sense of brand vision; experience with product positioning, including brand strategy, for new products and product line extensions➢Global scope with worldwide Marketing experience including advertising, brand initiatives, launch strategy and execution of product launch plans➢ Deep knowledge of Key opinion leader dynamics and optimal role in product development➢ Strong research expertise in new product innovation, pricing and optimizing Marketing spend➢ Led brand development campaigns and divisional image initiatives➢ Ability to nurture cohesive teams and build cross functional synergy; integrated Inside Sales and key service functions into the Marketing teamTo brainstorm and collaborate on any of these perspectives, contact me at smcmaster-2@sbcglobal.net.