Ken Engberg Email Address
@dealertrack.com
General Manager
Winner of the 2016 Dealers' Choice Gold Award - With Salesmaker, dealers can quickly and accurately desk deals. Structure all deal types including retail, lease, balloon and special finance programs with the option to add preloaded rebates and incentives on every proposal.
Ken is a proven leader of company-wide change in response to evolving consumer expectations and buying habits. He represents the voice of the customer inside a company, and is a champion of providing innovative customer experiences across online and physical touch-points. Analytical and data driven, while a clear and persuasive communicator. Able to shape a company’s public profile, manage complexity, and build new marketing capabilities. Specialties: Worldwide Marketing Hyper Growth Strategies General Management (Full P&L Accountability) Brand Strategy and Visual Identity Business Formation Product Positioning Sales and Sales Enablement B2B SaaS Advertising Production Lead Generation Programs Events and Field Marketing Marketing Automation Demand Creation Industry Analyst Relations Video Marketing
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