Stacey Howe Email Address

Vice President, Ecommerce, Customer Retention and Loyalty

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I'm an experienced ecommerce business development and digital brand marketing executive with a solid background in conceiving, planning, executing and evaluating integrated ecommerce marketing/business development programs that drive results (brand awareness, customer engagement, customer retention and revenue/profitability growth) for global consumer brands such as Sperry Top-Sider, Saucony, New Balance, DAVIDsTEA and Timberland. I’m a tireless champion for our customers and a strong advocate for purposeful innovations that solve needs throughout the customer journey. I’ve worked in highly matrixed organizations and have deep experience partnering with multi-functional teams across the organization to deliver meaningful, differentiated digital customer experiences. I’m proud of a proven track record of strategic thinking, profitable revenue growth, operational excellence and motivational leadership with a strong ability to build and nurture successful internal teams along with external vendor relationships. E-commerce Specialties: E-commerce P&L Growth, Digital Brand Strategy, Ecommerce Business Development, Customer Retention, Customer Loyalty, Conversion Rate Optimization, E-commerce Platform Evaluation, Business Analytics, Web Site Design, Development & Management, Agile Testing methodologies, User Experience Optimization, Content Strategy. Digital Brand Marketing Specialties: Email/SMS/MMS Marketing, Search Engine Marketing, Remarketing & Cart Abandonment, Display marketing, Affiliate Marketing, Display online advertising, Social Media Marketing, Digital Agency Management. Operational Excellence: Developing Strategic Roadmaps, Managing P/L Budgets, Business Forecasts & ROI/ROAS Analysis, Business Trend Analysis, Business KPI Analysis, Competitive Analysis, Vendor Negotiations, Vendor Management, Cross Functional Leadership, Team Building.