Haluk Ulubay Email Address

Senior Director, Integrated Demand and Field Marketing

DataCore, the Data Infrastructure Software company, is the leading provider of Software-Defined Storage and Adaptive Parallel I/O Software - harnessing today's powerful and cost-efficient server platforms with Parallel I/O to overcome the IT industry's biggest problem, the I/O bottleneck, in order to deliver unsurpassed performance, hyper-consolidation efficiencies and cost savings. The company's comprehensive and flexible storage virtualization and hyper-converged virtual SAN solutions free users from the pain of labor-intensive storage management and provide true independence from solutions that cannot offer a hardware agnostic architecture. DataCore's Software-Defined and Parallel I/O powered platforms revolutionize data infrastructure and serve as the cornerstone of the next-generation, software-defined data center - delivering greater value, industry-best performance, availability and simplicity.

Senior marketing professional with proven track record in marketing strategy, planning, demand generation, digital marketing, campaign planning & implementation and execution leading to rapid revenue growth. Experience in Enterprise B2B, Commercial, Channels and Service Provider segments, working on Cloud, Data Center, Access, Unified Communications, Routing/Switching, and Security technologies.Focuses on customer pain points and market conditions (i.e, outside-in) that may result in opportunities for high revenue and/or high market share for the company; leads by influence as well as direct management (very effective in global Virtual Team environments), delivering through high performance global teams and measuring success and return on investment throughout the process.Specialties: Strategy & Planning, actionable execution planning, global marketing strategy, planning and execution, messaging & value props, defining / setting up success criteria for marketing programs and marketing metrics, business development, inbound & outbound Marketing, demand generation, product management on Networking and Telecom products, Diversity and cross-cultural development.