Some informations about Brea Keating:
Senior Digital Transformation and Customer Experience Manager at Dart Container
Chicago, Illinois, United States.
Graduated from The University of Texas at Austin
Passionate marketer with a reputation for building break-through programming that drives relevancy, community, efficiency and sales. Specialties include customer journey mapping, social engagement, people-based targeting, influencer marketing and online/offline ROI attribution. Key Strengths & Interests Integrated Marketing + Social Engagement + Data-Driven Digital Media Development Skills: Market positioning, audience segmentation, establishing brand narratives, consumer research, focus groups, SWOT, competitive analysis, cultivating target audiences, customer journey mapping, experience design, branded partnerships, content marketing, global messaging cohesion, influencer advocacy, social calendars, marketing automation, lead generation, Multi-variant A/B testing, CRM, data onboarding, offline/online attribution modeling Executional Skills: Website/Blog creation, Mobile/App design, multi-variant A/B Testing, Online/Offline Touchpoint Attribution, Email/SEM/SEO Analytics, Marketing Automation, Salesforce, Hubspot, Marketo, Silverpop, Google Analytics, Webtrends, Social Studio, Brandwatch, Google AdWords, Kenshoo, Omniture, Wordpress, HTML

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