Director of ECommerce, OmniChannel
Dart sets the industry standard of excellence by efﬁciently providing high quality foodservice packaging solutions and exceptionally reliable service.The Dart story begins with a small machine shop in Mason, Michigan known as Dart Manufacturing Company. Established in 1937, this modest business prospered through the manufacture of such products as plastic key cases, steel tape measures, and identification tags for the armed services. Subsequent experimentation with expandable polystyrene in the late 1950s led to a line of high quality insulated foam cups, and Dart Container Corporation was born.Consumers immediately recognized the benefits of foam cups over the then-popular paper hot cups, and sales took off. These benefits include superior insulation, strength, and durability—all provided at a lower cost due to Dart's unrivaled proprietary technical innovations. Dart's early success in the foam cup market was further fueled by its commitment, still evident today, to providing our customers with excellent service and products of consistently high quality.Succeeding years saw many new lines added to the Dart product mix. Today, Dart manufactures a broad range of quality single-use products for the foodservice, retail, and food packaging industries, and is the world's largest manufacturer of foam cups. In order to ensure that we provide our customers with consistent product quality and a dependable source of supply, Dart manufactures most of its own production equipment and raw materials. We then turn those raw materials into finished products and use Dart trucks to deliver them to points "across the globe."In May 2012, Dart Container acquired Solo Cup Company.
Strategic leader with a reputation for building break-through programming that drives relevancy, community, efficiency and sales. Extensive experience working for, and advising Fortune 500 brands on methods to reimagine customer experience and go-to-market sales strategies. Specialties include bold brand reinventions, full-funnel digital marketing, eCommerce sales, martech digital transformation roadmaps, as well as comprehensive cross-divisional KPI scoreboards for large enterprises. Business Strategy + OmniChannel Marketing + eCommerce Seeking to leverage my extensive business, marketing, and ecommerce track record for an innovation-oriented organization. I hope to work within a highly inventive team, influenced by quantitative and qualitative research, committed to stretching the boundaries of what is possible versus what is next. Marketing Skills: Market positioning, audience segmentation, establishing brand narratives, consumer research, focus groups, SWOT, competitive analysis, cultivating target audiences, customer journey mapping, experience design, branded partnerships, content marketing, global messaging cohesion, influencer advocacy, social calendars, marketing automation, lead generation, Multi-variant A/B testing, CRM, data onboarding, offline/online attribution modeling Digital Transformation Strategic Planning: Certified Digital Transformation Strategist by UC Berkeley. Work to establish overall cross functional goals that drive demand/growth, and then establish the potential pathways toward the continuous improvement process. Digital Marketing Tactical Skills: Website/Blog creation, Mobile/App design, multi-variant A/B Testing, Online/Offline Touchpoint Attribution, Email/SEM/SEO Analytics, Marketing Automation, Salesforce, Hubspot, Marketo, Silverpop, Google Analytics, Webtrends, Social Studio, Brandwatch, Google AdWords, Kenshoo, Omniture, Wordpress, HTML