Carla Furanna Email Address

Director of Global Marketing

Precison Optical Sensors | Intelligent Sensing | Automated Optical | Solder Paste Inspection | Software Solutions | WaferSense(r) | CyberOptics(r) Corporation

• Global marketing leader with proven ability to establish marketing strategies and plans that deliver top line, bottom line and market share results. • Thrives on building and leading high-impact teams to develop and implement differentiated winning strategies. Demonstrated strengths in developing and motivating people to profitably grow the business through brand building, product innovation, portfolio management and customer focus. • Passion for leading the creation, refresh or revitalization of brand platforms & strategies rooted in voice of customer/influencer in competitive landscapes. Specialties: Global marketing strategy & execution * Brand strategy & management * Multi-brand management * P&L Management * Product strategy & management * Team leadership & development * Integrated marketing communications * Strategic, long-range & operational planning & budgeting * Product innovation, development & lifecycle management * Change management * Customer insights; market research – qualitative and quantitative * JV & acquisition integration * Technology and consumer products marketed to B2B & B2C *