Adam Michaels Email Address
@crocs.com
Executive Vice President and Chief Digital Officer
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Senior eCommerce and digital marketing executive with a successful entrepreneurial background and significant experience leading digital and eCommerce strategy and operations.In my career I’ve been fortunate to work on the digital advertising campaigns of Fortune 500 companies, co-found and grow an eCommerce start up into one of fastest growing private companies in the US and lead the eCommerce businesses of 2, billion dollar+ global organizations.Specialties: General Management, eCommerce and Omnichannel Strategy & Management, Digital Marketing Strategy, P&L Management, UX & Content Strategy, CRM, Social Media, A/B & Multivariate Testing, Web Analytics, Merchandising, Conversion Optimization, Process Design, Partnership Negotiation, Business Development and Team Building
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