Marisa Scurato Email Address

Leader, Digital Marketing

The most colorful company on Earth.

No matter the platform, channel or tactic, I’m adept at engaging consumers throughout their digital lives, always striving to add innate value and humanity to all branded online interactions. I am never satisfied with status quo and am constantly pushing to exceed objectives and explore new digital frontiers. I have experience managing diverse marketing and production teams, developing brand-appropriate & revenue-driving strategy, bringing structure to the creative process, consistently delivering top-performing campaigns, as well as managing day-to-day team minutia. I execute all initiatives consistently, efficiently, with true passion and commitment. Currently, as Manager, Digital Marketing at Crayola, I am grateful to lead Crayola's online presence for the brand, ecommerce and attraction businesses. Our team activates across the digital media landscape from executing programmatic buys, retailer sponsored search and SEO, digital creative development, email, SMS and paid social media. We also lead the company's corporate Digital Asset Management system and support content production in partnership with internal teams. Together we bring Crayola color to the digital world! Previously, as Senior Digital Production Manager at SpotCo, a full-service ad agency specializing in Broadway & entertainment advertising, I led a team of digital producers, web developers, designers creating boundary-pushing digital campaigns for a rotating queue of Broadway shows & arts organizations. Client highlights include: Chicago, Kinky Boots, Sister Act, Pippin, La Cage..., Rocky on Broadway, Motown the Musical, Lincoln Center Theater, The Guggenheim Museum, A Gentleman's Guide..., Evita, New York Opera and The New York Botanical Garden.