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Gary Kazmer Email Address


Job Title

Vice President of Digital and General Manager of ECommerce


The most colorful company on Earth.


I am a senior executive with C-level startup, high growth and turnaround experience in CPG, retail, online, e-commerce, omnichannel and catalog spaces for both B2C and B2B. I aspire to take complex Digital Marketing opportunities to engage with customers using multi-contact strategies (online, mobile, social etc) and break them down into simple manageable goals. I create the vision, the team outlines the strategy and we execute our plan. I drive top and bottom line growth through social engagement, e-commerce platform development, marketing, product innovation / differentiation, database analysis, financial accountability and operations process optimization with companies ranging in size from $20M to $2.1B. I have managed up to 5,000 people. I have a broad Digital, Operational, Technical, Marketing and Financial background. My operations foundation is in creating lean operations for the online, offline, retail, e-Commerce, digital, call center and direct space using technology, operations and financial expertise to drive innovation and operational efficiencies in fulfillment operations, distribution, logistics, call centers, loyalty, credit, back office functions, global sourcing, vendor relations, inventory management, marketing and sales. My e-commerce specialty is aligning customer experience, marketing, and technology to increase market share and earnings growth in omnichannel and digital channels. The most recent years have been focused on delivering a customer centric e-commerce marketing and merchandising message to increase acquisitions, conversion rates and customer lifetime value (P&L and earnings growth) thru social, SEO, SEM, affiliate, TV, DRTV, mobile, tablet apps, e-mail marketing, catalog, call center operations and direct mail channels.

Last University
Penn State University
Is based in Mendham, New Jersey, United States.

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B. Gallant********@crayola.com
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