Peter Schauf Email Address

Vice President International

Craft Brew Alliance is a leader in brewing, branding, and bringing to market some of the world’s best-loved American craft beers.

▶️Accomplished Results-Orientated Executive Management Professional, offering extensive U.S. commercial, international, national account and business development expertise with a consistent history of delivering and exceeding business plan objectives. Strength in strategy and business development, building organizations, managing and motivating teams, contract negotiation and P&L management. *Proven expertise in developing business strategies and solutions that resulted in significant incremental profitability and business expansion. *Successful in leading both large (Anheuser Busch, Molson Coors, Corona) and smaller, developing organizations (Kona Brewing, Gambrinus craft, Craft Brew Alliance). *Well versed in the U.S., managing multiple routes to market including both distributor/broker as well as all channels of retail. (AB & Molson/Coors distributor network; National Account executive managing grocery, convenience, liquor, independent & On-Trade. *Offering background in developing international business both in country and exporting (Over 40 countries with an emphasis in UK/Ireland, Scandinavia, Canada, Brazil, Japan, South Korea & Australia). **Delivered and exceeded business plan results consistently over last 15 years.