Donald Hoffman Email Address

Chief Marketing Officer

Visit Cracker Barrel Old Country Store, where pleasing people with our delicious homestyle cooking & gracious service defines our country spirit.

Thirty years of leadership experience in consumer- driven innovation, building teams to develop and execute strategies that create short term sales growth and long-term shareholder value. Advanced multi-national marketing and communications professional with extensive experience in the development of brand positioning strategies, retail sales building programs, 360 - integrated marketing programs including guidance of digital strategies and customer experience engagement programs, consumer and B2B communication programs for consumer package goods, technology, QSR / retail marketing, service industries, and cooperative groups. Brand experience includes Dell, McDonald's, Cracker Barrel Old Country Stores, JCPenney, Safeway, State Farm, Emerson, LaQuinta Inns, Burger King, Luxottica, Morton Salt, Dairy Marketing Inc, Midas automotive, Outboard Marine, The Lyons Group and more, Specialties: Creative problem solving engagements, achieving customer loyalty and business growth through digital marketing and communication programs, the management of multi-national accounts, senior executive relationship management, matrixed marketing organizations. Additional category experience includes business solutions within travel and hospitality, food and beverage, automotive aftermarket, consumer insurance and not for profit,