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Tobias Rydergren Email Address


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Job Title

Presschef Och Chef Extern Kommunikation


Supermarket Groceries Chain in Sweden


Senior PR-consultant with extensive experience in crisis management, media training, messaging and media relations. Former press manager and head of external communication at Coop Sweden with responsibility for the company's media relations and head of the company's team that works with media issues and external communication. Extensive experience in media relations and crisis management. Wide experience of running public relations projects, campaigns and planned communication on both a strategic and tactical level. As a PR consultant, I have worked actively with sales to new and existing customers, and been customer responsible for clients such as Coop Butiker & Stormarknader, Avis, LinkedIn, Halebop and Max Hamburgers. Has previously worked as editor-in-chief, news manager and journalist for 12 years and is an experienced writer and copywriter. Specialties: Media relations and message training, crisis management, digital and social media, copywriting and creative PR-driven campaigns and initiatives, simplify and package information. Latest campaigns: Old Milk (autumn 2018), awarded the Grand PR Prize, ranked as one of the world's best PR campaigns in the Saber Awards, awarded in Cannes Lions and the Golden Egg. Illegal eggs (spring 2019) - big impact in Aftonbladet and Ekot, among others. The message was also conveyed by several candidates in the EU election and now the National Food Administration is investigating a change in the law. Lectures on crisis management, media relations, corporate citizenship and rhetoric.

Last University
Graduated from University of Lund
Lives in Stockholm, Sweden.

Other people working at Coop:

Marie Jonssonm*****@coop.se
Nina Anderssonn*****@coop.se
Jerry HansenHead of Information Technology at JF Hillebrand Logistics AB
Thomas SällSenior Business Advisor
Liselotte AnderssonChief Information Officer
Jessica Wolfj*****@coop.se

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