Krista Souto Email Address

Content Creator, Human Connector, Lead Generator

Privately held, IT software development, consulting and outsourcing.

Professionally, I am a global B2B marketer who specializes in strategic marketing planning and campaign execution. I have a unique combination of skills – hands on player-coach, campaign creator, content writer, creative thinker, segmentation specialist, branding advocate and sales enabler. I accept change and am adaptable in companies or departments that are going through growing pains. I am a cross-functional collaborator and communicator with the ability to see the big picture and identify synergies and opportunities across an organization. My specialty is aligning client-centric marketing campaigns and lead generation initiatives with an organization’s business strategy to drive revenue and exceed expectations. Colleagues, business partners and clients recognize me as a purposeful, motivating marketer with the energy and personality to draw individuals together to challenge and define today’s new marketing. I am a natural team leader and am recognized as a go-to person for B2B companies who want to identify strategic opportunities to gain market share. CORE COMPETENCIES • Go-to-Market Strategy & Execution for B2B Campaigns • Integrated Multi-Channel Marketing • Demand Generation • Content strategy and creation • Sales Enablement • Marketing data analytics, measurement, and optimization • Team Leadership I am the former President and currently serve on the Board Member of the Association of National Advertisers (ANA) Business Marketing, Philadelphia Chapter. We are dedicated to improving professional skills and networking for business-to-business professionals through hosted educational events, panel discussions, expert guest speakers and social and networking events. Being a part of this group keeps me current on the latest marketing trends and gives me the opportunity to mentor young marketing professionals.