Michael Harris Email Address

Marketing Is Necessary Creating A Positive Impact Is Critical

Citadel Securities is a leading global market maker across a broad array of fixed income and equity securities. Our world-class capabilities position us to meet the liquidity demands of our diverse group of institutional clients in all market conditions. In partnering with us, our clients, including asset managers, banks, broker-dealers, hedge funds, government agencies, and public pension programs, are able to get improved pricing and more efficient executions and are better positioned to meet their investment goals.

michaelharris003@gmail.comPROFESSIONAL SUMMARY:Marketing, communications, public & community relations, advertising, and branding experience within manufacturing, construction, real estate, software, and advertising agencies with the ability to increase brand awareness, sales, and overall bottom line for companies.CAREER HIGHLIGHTS:- Developed strategic marketing plans and implemented/managed supporting tactical projects including product launches, creation of all multi-media marketing materials, website and tradeshow booth redesigns, and company events with over 1,200 attendees- Wrote multiple published editorial articles establishing 'expert in industry' including a difficult to attain 'front cover' article gaining national exposure- Supervised development of countless marketing pieces for different media including managing creative team- Won International Hermes Creative Award for 'Print Media - Overall Design' (Membership Directory)- Integrated proactive PR campaign that increased brand awareness for company who thought PR was only for crisis management- Developed yearly sponsorship contracts that provided predictable revenue throughout the year and directly supported a 60% increase in sponsor and advertising revenue in one year - Created a unique retail-style POP display for plumbing wholesalers that supported a new launch of a $5 product resulting in nearly $1 million sold in the first two years- Successfully marketed and drove sales at 20 new home communities simultaneouslySpecialties: Strategic Marketing Plans, Marketing, Advertising, Communications, Public Relations, Community Relations, Brand Experience, Social Media Marketing, Trade Industry Editorial Writing, New Product Launch, Packaging, Events/Trade Shows, Business Acumen, Change Management, Lead Generation and Sales Support, Fiscal Accountability, Manufacturing, Real Estate, Construction, B2B, and B2C.