Kimberly Lucero Email Address

Director of Sales and Marketing

CIM Group is a premier full service urban real estate and infrastructure fund manager with approximately $19.2* billion of assets under management. Since its founding in 1994, CIM has been a process- and research-driven investor that mitigates risk through the fundamental analysis of the long-term drivers in communities.

Digital Strategist focusing on consumer insights. Working with a unique combination of research, marketing and planning, I have dedicated myself to identifying effective communication strategies that engage with the ever-evolving consumer no matter the platform. Adapt easily to new and different situations and have a proven record for building internal and external relationships that are mutually beneficial and sustainable.Interested in challenging myself to continually bring insights and strategies that stay abreast with the evolving digital landscape. My experience spans across several mediums, including:-Competitive Insights & Benchmarking-Consumer Insights-Path to Purchase Analysis & Discovery-Persona Development-Annual Planning-Brand/Campaign Launch Plans-Market Analysis-New Business Procurement and Development Specialties: Digital Marketing, Behavioral/Customer Strategy, Content Marketing, Channel Integration (i.e. Social & Search), Mobile Marketing, VideoResearch Tools & Partner Relationships: Nielsen BuzzMetrics, Synthesio, Brandwatch, Radian 6, Experian Hitwise, comScore, Kantar Media, BenchTools, Socialtools, Forrester Research, Forrester Technographics, eMarketer, L2, Google