Professional
Chow Tai Fook Jewellery Group Limited.
- Development and implementation of the Brand strategy. - Develop the marketing strategy for new and existing products - Oversee implementation of the Marketing and PR strategy - including campaigns, events, advertising, digital marketing, PR and media (Hong Kong and oversea markets) - Work closely with the company’s Sales team; enabling them to meet their commercial objectives - Guide the day to day activities of the marketing team. - Ensure that the marketing objectives are implemented by the marketing team. - Work closely with product management team to define marketing materials and programs. - Manage social media presence and direct programs to improve social media reputation and recognition. - Develop and deliver marketing and communications strategies for the organisation. - Undertake continuous analysis of competitive environment and consumer trends - Proven track record of success in senior marketing roles. - Confident, driven and dynamic leader. - Entrepreneurial mindset with the ability to spot branding opportunities.
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