Bonnie Martin Email Address

Cambridge Health Alliance is an academic community health care system committed to serving all members of our communities. We have expertise in primary care, mental health and substance abuse, and caring for diverse and complex populations. CHA patients receive high quality care in convenient neighborhood locations, and have seamless access to advanced care through CHA's affiliation with Beth Israel Deaconess Medical Center. With over 150,000 patients in Cambridge, Somerville Everett and Boston's Metro North, CHA is working hard to make sure it can over the integrated services its communities need now, and in the future.

Strategic and innovative marketing, brand and communications leader with extensive experience developing and implementing highly effective, insight-driven strategies to achieve growth, market share, revenue and stakeholder engagement goals. Skilled at identifying strategic opportunities and developing innovative initiatives to capitalize on them. Strong background in highly competitive, rapidly changing industries and in managing organizational change. With an MBA in Marketing and an MPA in Economics and Geopolitics, I have the business and management skills to develop and lead organizational initiatives - as well as the ability to understand an organization in the strategic context of the broader economic, competitive and political environment in which it operates. Extensive experience and expertise in: •Creating and implementing integrated marketing plans to excite target audience segments and encourage action – strategies for the organization as well as individual products and services. •Developing and implementing organizational brand strategy – establishing the framework/architecture, creating unique brand identity, and building brand awareness. •Crafting communications, messaging, and content strategy for digital and traditional media. Writing compelling pieces to effectively educate, engage, and persuade a variety of internal and external stakeholders. •Contributing to strategic planning and product development, including cross-functional project and development team leadership. •Conducting actionable quantitative and qualitative market research, SWOT analysis, competitive analysis, and market tracking. •Synthesizing complex information and making presentations to the Board, senior leaders, managers, community groups, and customer advisory councils. •Managing across departments, functions, and locations, and building consensus among diverse constituencies and stakeholders. Acting with sensitivity to complex internal and external politics.