Jen Gerald Email Address

Manager, Creative Services

Central 1 is the central financial facility and trade association for the B.C. and Ontario credit union systems. Central 1 represents a consumer-oriented, full-service retail financial system that serves 3.3 million members and holds $116 billion in assets and is owned primarily by its member credit unions, 42 in B.C. and 70 in Ontario. With offices in Vancouver, Mississauga, and Toronto and more than 500 employees, Central 1 provides a wide range of services such as liquidity management, direct banking, and flexible payment service solutions to a wide range of credit union and institutional clients Central 1 is governed by a 14-member Board of Directors drawn from credit unions in the two provinces. For more information, visit www.central1.com. Follow Central 1 on Twitter @Central1CU or on Facebook at Central 1 Credit Union.

Marketing Communications professional with strategic brand experience in financial services and financial technology products, as well as previous experience with food and beverage, fashion, beauty, non-profit, and pharmaceutical industries. Specialties: Brand Strategy and Activation, Financial Services Marketing, FinTech Marketing, Digital Banking Product Marketing, Credit Union Marketing Communications, Employee Culture and Engagement, Workplace Design, Visual Identity Design.