Maria Wengle Email Address

Head of Innovation and Insights

The Carlsberg Group is one of the leading brewery groups in the world, with a large portfolio of beer and other beverage brands.

Believe strongly in the power of working with consumer/customer insight as a base. Have helicopter view, create and communicate clear strategies and always keep focus on business and targets. Solid experience of leadership in Marketing Manager and Category Director positions * Change mgmt, acquisitions/mergers, cross country and matrix setup * Extensive experience in brand building; development and 360 marketing of strong market leading brands * Development and implementation of category, portfolio and brand strategies * Broad experience of innovation; concept-, product- and design development based on consumer insights. * Process development * Project Management * Budget and P&L responsibility Experience from several categories within FMCG; food, drinks and alcohol from leading international, regional and Swedish companies; Kraft Foods, Van den Bergh Foods, Scan Foods, Vin&Sprit, Pernod Ricard and Altia (Gevalia, Kockens, Slotts, Kraft, Scan, Blossa, Chill Out etc) / Tror på att arbeta med konsument- och kundinsikter som bas. Ser helheten, skapar och kommunicerar tydliga strategier och har alltid fokus på affären och målen. Bred erfarenhet av ledarskap i Marknadschefs- och Category Director positioner * Förändringsarbete * Varumärkesbyggande * Utveckling av kategori-, portfölj- och varumärkesstrategier * Innovation * Processutveckling * Budget och P&L-ansvar Erfarenhet från ett flertal kategorier inom FMCG; mat, dryck och alkolhol från ledande internationella, regionala och svenska företag; Kraft Foods, Van den Bergh Foods, Scan Foods, Vin&Sprit, Pernod Ricard och Altia (Gevalia, Kockens, Slotts, Kraft, Scan, Blossa, Chill Out etc)