Carfax was added to CrunchBase in 2012
Senior marketing professional with over 20 years experience leading communications and brand positioning for national corporate, non-profit and government organizations. Strong bias-to-action coupled with a dedication to data-driven decision making has led to a proven track record of creative problem solving and proven business results. Successfully managed media relations and developed corporate messaging efforts at CARFAX for approximately 15 years and helped grow consumer awareness of the brand to more than 96%. Helped develop and lead the 'Back to Sleep' public education effort that successfully reduced the incidence of Sudden Infant Death Syndrome (SIDS) by more than 50%.Specialties: Branding, message development, public speaking, consumer advocacy, strategy, public relations, creative development, advertising
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