Gemma Mckeown Email Address

Chief Press Officer

Careem is a transportation network company based in Dubai, with operations in 53 cities in the Middle East, North Africa, and South Asia.

Middle East based corporate news and international media relations executive, trained in advertising with newsroom experience. Previously held marketing leadership roles driving go-to market strategies for startup brands in the Middle East with successful exits:- 7DAYS newspaper to the Daily Mail & General Trust and Careem to Uber. An early stage employee at Careem acting as launch marketing director and the lead for international media relations and corporate news - announcing funding from Seed through to exit. Careem is the leading ride-hailing and on-demand deliveries company for the wider Middle East and was acquired by Uber for $3.1bn after just seven years of operation. key stories https://www.fastcompany.com/90248563/how-a-middle-east-startup-took-on-uber-and-won https://www.ft.com/content/aba6aace-06bb-11e9-9fe8-acdb36967cfc https://www.ft.com/content/c54749ca-b50c-11e9-b2c2-1e116952691a https://www.bloomberg.com/news/videos/2019-05-08/how-delivery-platform-careem-now-plans-to-expand-in-middle-east-video https://www.reuters.com/world/middle-east/dubais-new-crypto-regulator-brings-uae-firm-bitoasis-under-its-wing-2022-03-30/ https://www.bloomberg.com/news/videos/2022-03-11/binance-said-to-be-in-talks-for-dubai-license-video