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Lisa Kraynak Email Address


Job Title

Founder Chief Executive Officer


Elevating Fitness to the Level of High Fashion


I am a mission-driven, passionate and creative business builder with an extensive track record of leading growth and innovation while delivering exceptional results. A strategic marketer with executional experience across the full suite of marketing disciplines, I have over 20 years of success in working in key roles at organizations ranging from early-stage start-ups to Fortune 100 blue-chip companies. I have a significant performance history of creating new business models and scaling rapidly growing organizations. I have held leadership roles that led to two $1.5 billion+ company IPOs to date. Currently, I serve as Founder and President of Gro. Business Ventures, a company that helps organizations build and scale their business. We have great clients and I love my job. When I’m not working, you can usually find me on the sidelines of my daughter’s soccer field with our trusty dog Madison.

Last University
Oxford University
Is based in Stockton.

Other people working at Carbon38:

Allison HendersonArt Director
Meg StrachanVice President of Growth
Caroline GogolakFounder, Chief Executive Officer
Chase LafonOperations Analyst
Stephanie DardenneSenior Director of Merchandising
Sidra CastorSenior Director of People and Customer Care
Allix KarasDirector of Logistics and Supply Chain
Peter BohnertHead of Professional Services and Engineering Lead
Susanna LeeSeasoned Technology Executive
Emily DavisVice President Development
John ParkPhotographer and Videographer
Joseph LittlefieldSenior Director Global Operations and Strategy
Lesia DallimoreVice President Brand
Style CounselMedia Production
Elora JoshiDirector of Ecommerce and Digital
Lauren ParkMerchandising Assistant
Boris DroutmanChief Product Officer
Katie J.Co-Founder and Chief Executive Officer
Scott JamesonChief Operating Officer
Caroline GogolakFounder, Chief Executive Officer
Emilie PachecoSenior Director, Digital Marketing

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