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Siaoyin Tan Email Address

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Job Title

Manager, CAPITASTAR

Company
Capitaland

CapitaLand is a real estate agency that specializes in integrated developments, shopping malls, serviced residences, offices, homes.

Bio

Proficient in business development, marketing communications, brand management, public relations, creative campaigns, integrated media strategies and partnership marketing. Currently taking on a Business Development role for CapitaLand's regional loyalty programme- CAPITASTAR. Responsibilities include growing the programme, forming strategic partnerships and tenant management. Previously based at one of Singapore's most fashion forward malls- Raffles City. Handling marketing communications, digital marketing and casual leasing. Consistently achieved revenue growth as well as effective marketing programmes for the integrated development. Worked in Group Marketing Communications for Frasers Centrepoint Malls (FCM) -- the property arm of Fraser & Neave, with a then portfolio of 10 shopping malls in Singapore. Skilled in brand equity building, strategic problem solving and customer relationship management. With sharp business acumen and good overall understanding of business strategies for growth. Effectively multilingual across 3 languages, excellent interpersonal and negotiation skills, proactive and forward looking with a thirst for continuous learning.  Skilled in digital marketing/ social media integration. Spearheaded the launch of digital marketing across all FCM Malls and Raffles City.  Spearheaded the launch of the first ever virtual dressing room in retail for the Spring Summer Fashion 2012 campaign.  Spearheaded the FCM Green Campaign in 2009- “Are you with us?” which won Silver in the Asia Shopping Centre Awards organized by the International Council of Shopping Centres (ICSC).  Spearheaded the FCM & Singapore Youth Olympics partnership for Great Singapore Sale 2010 campaign across all FCMalls. Formed strategic partnerships with SYOG, SSC, Frasers Hospitality, Govt Organisations, Bank Partner, F&N Foods and tenants.

Last University
Attended University of Melbourne
Location
Lives in Singapore.

Other people working at Capitaland:

Gerry ChanHead, Investment and Asset Management
Rachel FooSenior Executive, Leasing
Lynette LeongChief Executive Officer
Zoe Behz*****@capitaland.com
Serene Leows*****@capitaland.com
Angeline OhHead, Group Human Resources
Esther Loh Lai Chun Ca SingaporeAssistant Vice President Finance
Sabrina SimHuman Resources Manager
Lee Chinc*****@capitaland.com
Joyce Weej*****@capitaland.com
Shannon Lees*****@capitaland.com
Charlene TeoPublic Relations and Communications and Marketing
Colleen ChinAssistant Vice President L and D
Noblia Laun*****@capitaland.com
Tim Woodst*****@capitaland.com
Victoria Mannv*****@capitaland.com
Hoa Phamp*****@capitaland.com
Sharon SngSenior Vice President Regional Investments
Lil*****@capitaland.com
Leel*****@capitaland.com

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