Head of Marketing, Straits Retail Property Management Services
CapitaLand is a real estate agency that specializes in integrated developments, shopping malls, serviced residences, offices, homes.
Experienced marketer & strategic thinker, skilled in Integrated Marketing, Business Development, Omni-channel Acquisition and Conversion Campaigns, CRM & Data Analytics, Media Buying, Brand & Content Strategy and Social Media/Commerce. With proven track record for building high performing teams to drive growth and performance in retail and real estate. Spearheads integrated marketing across all CapitaLand Digital Platforms’ B2C, B2B and B2B2C products. My team also supports CapitaLand malls and workspace properties for digitalization, innovation, omnichannel, loyalty and performance marketing initiatives.
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