åsa Nyström Email Address

Vice President of Customer Advocacy

Buffer makes your life easier with a smarter way to schedule the great content you find. Fill up your Buffer at one time in the day and Buffer automagically posts them for you through the day. Simply keep that Buffer topped up to have a consistent social media presence all day round, all week long. Custom scheduling, multiple accounts, team member access and detailed analytics make Buffer the go-to social media management tool for more than 900,000 users around the world.

I am the VP of Customer Advocacy at Buffer, where I set vision, strategy and direction for the customer service experience, develop our team, cultivate culture, and retain top talent. With enthusiasm and dedication, I build meaningful customer relationships that encourage trust and emphasise commitment to their success. I bring experience defining and communicating strategies, executing solutions, and motivating and inspiring a global team to achieve set goals. Buffer is a mission-driven B2B SaaS service for marketing teams built to capture and engage audiences on social media. We support hundreds of thousands of businesses to plan their content in advance, analyze the results, and engage with their community through social media. At Buffer, I have built out the Customer Advocacy org, serving a product with 8 million users and helping over 160,000 small businesses build their brand on social. Over the last eight years, I have scaled up Buffer's fully remote global Customer Advocacy team from $2 million to $22 million in annual revenue. An active part of creating Buffer’s vision, I’m passionate about incorporating flexibility, inclusivity, and equality into the workplace of the future. Over the last few years, I’ve spoken extensively about how transparency at work builds trust at major industry conferences and national broadcasting.