Laura Hainlen Email Address

Digital Marketer, Data Lover, Creative Thinker

BSN SPORTS is the largest distributor of team sports apparel and equipment in the United States.

I’m a marketing guru that loves to engage customers with messages that best serve them. I achieve this by creating new and innovative campaigns by leveraging data analysis and customer behaviors to drive messages to the correct audience. I nurture and convert customers by building lasting relationships between brands and customers and delivering communications that drive engagement and increase revenue. I accomplish this by creating reoccurring and triggered email messages that include acquisition, retention, lead nurturing, life-cycle and transaction email campaigns. Data rocks and data management is super important - it’s the backbone of a company! I work with Developers and Product Mangers to set up numerous APIs, data flows and work within the ESP to audit, segment, create list and manage all data flowing in and out. I use testing methodologies, segmentation, and analyze data to optimize and improve marketing campaigns. I enjoy working with all types of people and have the skills to communicate between departments and work alongside all kinds of personalities. The digital world moves fast and I understand the importance of looking ahead to ensure our brands content is cutting edge by moving quickly but also staying efficient.