Laurent Decory Email Address

Board Member

Established in 2001, BSN medical is one of the world s leaders in the health care markets and specializes in the areas of fracture management, physiotherapy, lymphology, phlebology and wound care. The company operates facilities in more than 35 countries and employs over 3,500 people. It offers bandages, cast tape, plasterofparis, splinting systems, fracture bracing and thermoplastics. BSN medical maintains manufacturing facilities in the United States, France, Germany, Ireland, Mexico, New Zealand, Pakistan, South Africa and the United Kingdom. The company offers products from various brands, including Actimove, DeltaCast, Dynacast, Elastoplast, Gypsona and Gelocast. It also provides firstaid and surgical dressings, disposables, urine drainage bags and compression garments. BSN medical has a partnership with Intelligent Orthopaedics.

A result-oriented senior commercial leader with over twenty five years international experience in blue chip Medical Devices and Pharmaceuticals: building, restructuring and growing commercial organizations, product and solution launch in multiple therapy areas, mergers & acquisitions, commercial effectiveness, customer management. Proven track record of delivering profitable growth in established and emerging markets and driving business transformation through mobilization of international teams. Key skills: • Product launches and geographic expansion in Europe, North America, Middle East, North and South Asia, Latin America • Business transformation in hospital, specialty and primary care setting, move towards small highly skilled teams: Strategic Account Management, Field Market Access, Medical Science Liaison, Hyper-targeting, Multi-channel promotion • Commercial Productivity, resource allocation, sales team sizing and structuring, marketing mix optimization in more than 30 countries • Leading multi-disciplinary teams by empowerment, replicating best practices across countries and functions. Direct line management, global projects and functional networks