Thina Martinez Email Address

Senior Manager

Brocade is a Computer Networking company which provides bluetooth solutions, cable modems, knowledge-based processors, satellite & IPTV STBs and more.

Proven Channel programs leader with 20+ years experience driving channel partner success. Expert at streamlining of processes, collaborating with GEO sales leaders to drive program alignment to regional GTM strategies to increase revenue and maximize ROI. WW Channels Programs professional with breadth of experience in developing, launching and managing partner certification, deal registration, solutions, and profitability incentive programs. Experience with end to end marketing program management: driving innovation and simplicity into program strategy, building global consensus, developing messaging and communications. Global leader for operations management including quarterly business reviews, KPI development and measurement, case management, and tool enhancements. Manage cross functional GEO theater program leads, finance and operations resources. My greatest strengths are my versatility and willingness to do whatever it takes for team success. I always strive for ways to improve processes and push for ease of doing business and customer first initiatives. Specialties: WW Channels Partner Certifications, Incentive and Loyalty Programs (deal registration, solutions practice building, and partner profitability)