Sara Ramlo Larsen Email Address

Vice President, Marketing

Brightcove Video Cloud is the leading online video hosting platform and online video player solution. Learn how you can leverage the power of Brightcove's video hosting services for your brand.

As an experienced marketer, my passion is growing brand impact, building high performing teams, and achieving breakout success in new markets with innovative technology products. I’m fortunate to have learned from some of the best leaders in marketing, and have used that experience to lead marketing organizations and programs to build brandss, expand markets, launch new products, and grow top line bookings and revenue, including SaaS, across multiple industries. Always in tight partnership with sales and product leadership, I take pride in finding wins together, and doing so with creativity, customer focus, and strong return on investment. My specialities include: - Strategic market planning: market analysis, multi-year planning, competitive insight - Product marketing: market requirements, persona development, pricing and packaging - Demand generation: digital marketing, account based strategies, event experiences, partner marketing - Brand storytelling: brand identity, brand measurement, values and framework, brand to demand communications - Thought leadership: analyst relations, public relations, customer stories - Communications: corporate, brand, investor, board, and internal and employee communications - Customer programs: advisory boards, executive sponsorship, complex customer and partner negotiations Rules to live by: 1) Have a plan 2) Assume positive intent