Scott Piergrossi Email Address

President, Operations and Communications

Founded in 1993, Brand Institute (BI) was created on this principle: provide the most experienced professionals with the highest quality services in a timely manner at a competitive price. As we strive to deliver industry-leading nomenclature services based on our clients needs, we are ever changing our internal landscape to be more targeted and efficient. We recognized early on that we are only as good as our people and purposefully brought on, and retained, in-house healthcare and branding professionals to offer the best value, knowledge, experience and exceptional service to our clients. We understood the highly specialized nature of our business and decided to adapt traditional branding methods to be more specific to our healthcare, consumer and B2B clients' needs. We listened to our clients and we learned from regulatory and industry leaders, quickly evolving to changes in the marketplace. We kept a laser focus on our core competencies (i.e., Brand Strategy, Name Creation, Trademark Screening, Market Research, Safety & Regulatory Research and Design) and continuously innovated in each of these areas. These principles and the dedication of our people have allowed Brand Institute to become the world's leading branding consultancy, with a portfolio of more consumer & healthcare brand names and identities than any other branding agency in the world!

Accomplished creative director, master wordsmith, and communications professional specializing in the development of creative trademarks and brand identities. In my current role as President of Creative, I lead Brand Institute’s verbal branding projects and serve as “Chief Namer” for the company. I have led thousands of branding and naming initiatives during my 18+ years with Brand Institute, working with clients from all industries and sectors. In the healthcare space, I have developed brand names and creative nomenclature for 45 of the world’s 50 largest pharmaceutical and biotechnology companies, as well as a multitude of startup and midsize companies. I am an expert in the development of drug brand names, medical device names, clinical trial names, and line extensions/modifiers. Some of the well-known pharmaceutical brands he has partnered on include Latisse (Allergan), Entyvio (Takeda), Lunesta (Sunovion), and Imbruvica (Janssen). I am extremely proud to have led the creative development for Pfizer & BioNTech's COVID-19 vaccine brand name, Comirnaty, and Novavax' Nuvaxovid. I have a wealth of experience naming consumer brands and companies as well, including the company Sunovion, the device/procedure CoolSculpting (Allergan), Taco Bell's CrunchWrap Supreme and Baja Blast, and Lenovo's IdeaPad. I have also partnered on brand architecture projects with clients such as Energizer, P&G and Galderma. I am proficient in the disciplines related to the creation and marketing of brands, including strategy, positioning, trademark law, regulatory affairs, and the development of strategic naming briefs. In my previous role as President, Operations & Communications, I led Brand Institute’s Miami-based operations and global corporate communications. I continue to be head of corporate communications, where I serve as lead coordinator for Brand Institute’s traditional-and-social media efforts. I have appeared on/been quoted in various national/international print, radio, online and television media, including CNN, CNBC, The Wall Street Journal, CBS New Sunday Morning, NPR, STAT, National Geographic, Reuters, Bloomberg, and the Miami Herald, among others.