Founded in 1993, Brand Institute (BI) was created on this principle: provide the most experienced professionals with the highest quality services in a timely manner at a competitive price. As we strive to deliver industry-leading nomenclature services based on our clients needs, we are ever changing our internal landscape to be more targeted and efficient. We recognized early on that we are only as good as our people and purposefully brought on, and retained, in-house healthcare and branding professionals to offer the best value, knowledge, experience and exceptional service to our clients. We understood the highly specialized nature of our business and decided to adapt traditional branding methods to be more specific to our healthcare, consumer and B2B clients' needs. We listened to our clients and we learned from regulatory and industry leaders, quickly evolving to changes in the marketplace. We kept a laser focus on our core competencies (i.e., Brand Strategy, Name Creation, Trademark Screening, Market Research, Safety & Regulatory Research and Design) and continuously innovated in each of these areas. These principles and the dedication of our people have allowed Brand Institute to become the world's leading branding consultancy, with a portfolio of more consumer & healthcare brand names and identities than any other branding agency in the world!