Hermann I Spicker Email Address

President

Founded in 1993, Brand Institute (BI) was created on this principle: provide the most experienced professionals with the highest quality services in a timely manner at a competitive price. As we strive to deliver industry-leading nomenclature services based on our clients needs, we are ever changing our internal landscape to be more targeted and efficient. We recognized early on that we are only as good as our people and purposefully brought on, and retained, in-house healthcare and branding professionals to offer the best value, knowledge, experience and exceptional service to our clients. We understood the highly specialized nature of our business and decided to adapt traditional branding methods to be more specific to our healthcare, consumer and B2B clients' needs. We listened to our clients and we learned from regulatory and industry leaders, quickly evolving to changes in the marketplace. We kept a laser focus on our core competencies (i.e., Brand Strategy, Name Creation, Trademark Screening, Market Research, Safety & Regulatory Research and Design) and continuously innovated in each of these areas. These principles and the dedication of our people have allowed Brand Institute to become the world's leading branding consultancy, with a portfolio of more consumer & healthcare brand names and identities than any other branding agency in the world!

Brand Institute (BI) is the global leader in brand name development. Our portfolio of services includes name development, brand strategy/architecture, market research, regulatory support and visual identity solutions. We have 20 offices strategically located around the world to provide our valued clients with attentive and responsive service delivered by highly accredited professionals. Whether your product is new to market or an extension of an existing brand, Brand Institute offers tailored, cutting-edge naming and brand identity solutions. While Brand Institute is largely known for naming drugs, our expertise extends well beyond the pharmaceutical space. We have over 28 years of experience naming products and services for healthcare, consumer goods, industrial, financial, and technology companies. In fact, we’ve named many of those companies too, with over 150 successful corporate identity projects in our history. We have a client list of over 1,000 companies and a portfolio of over 5,000 brands, more than all of our competitors combined. We believe our success can be attributed to our people and our proven process. Visit our website at www.brandinstitute.com or feel free to contact me at hspicker@brandinstitute.com for more information. Hermann's Specialties Include: ATC Code • Brand Architecture • Brand Strategy • CBER/CDER/POCA/LASA Screening • Biosimilar Name Development • Class Name Development • Clinical Trial Name Development • Concept Testing • Consumer/CPG/B2B Naming • Corporate Identity Development • Corporate Marketing / Branding • Name Domain Registration • Drug Naming/Name Development • Dual Brand Name Development • FDA/EMA/HC/MHLW/ANVISA/MFDS/MHRA/FSSH/CDSCO/CNMPA Brand Name Development/Approvals • INN/USAN/AMA/WHO Name Development • Line Extension Development • Linguistic Screening • Logo Development • Logo Testing • Market Research • Medical Device Name Development • New Product Naming • New Product Planning • OTC Name Development • Program Name Development • Regulatory Strategy • Regulatory Submissions/Approvals • Safety Research • Service Name Development • Technology Name Development • Trademark Screening • Verbal/Visual Identity