Vice President, Marketing
As the ultimate entertainment experience, Bowlmor and Strike properties offer stylish, glow-in-the-dark bowling with big screen video walls and a thumping sound system, as well as a full service restaurant serving lane-side food and drinks and sports bar. Bowlmor and Strike properties are the perfect location for corporate gatherings, children Es birthday parties and seductive night life for the in-crowd. It Es a non-stop high-fiving, total sensory overload and an unforgettably good time.
An expert in brand development, Colie Edison directs all marketing strategies, overseeing advertising, public relations, and promotions across Bowlmor AMF’s 300 plus centers located throughout the US, Mexico and Canada. Edison joined the Bowlmor family in 2008 and in her role as Director of Brand Strategy she led the successful re-branding of the company’s non-New York properties, overhauled it’s email marketing channel and loyalty program, increasing membership by over 150%, and established high profile strategic partnerships with top entertainment brands and personalities. In 2012 Edison briefly left the bowling world and served as an Account Supervisor at the creative agency Walton Isaacson, leading consumer promotion activations and the development of interactive web properties for top Unilever brands including Degree Deodorant and Suave Hair. Edison returned to the newly formed Bowlmor AMF in 2013 and developed a fully integrated, industry-leading marketing and communications plan for its portfolio of six brands (Bowlmor, Bowlero, Brunswick's, Brunswick Zone XL, Brunswick Zone, AMF); creating and executing a multi-year, multi-channel brand campaign establishing Saturday Night as Bowling Night in America, featuring bowling’s first national television commercial in over four decades. Edison earned her Bachelor’s Degree in Communication from Tulane University and enjoys visiting her adopted hometown of New Orleans to “laissez bon temps rouler” whenever possible.
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