National Experiential Marketing Manager
The Boston Beer Company, Inc. (Boston Beer) is a craft brewer in the United States.
Passionate and strategic marketer with a talent for innovative ideation and conceptualization practices around experiential and digital marketing that build dedicated brand advocates through efficient management of resources, direct marketing strategies, and brand driven campaigns. Key strengths include regional event marketing, digital marketing, sport marketing, entertainment marketing, retail activations and sales programs, strategic partnerships, sponsorships and multifaceted marketing campaigns. Extensive experience with brand identity and formation, field marketing at a regional level, and various forms of live, digital/social/content, and promotional marketing. Specialties: Strategic partnership alignment and development, event planning, development and execution, contract negotiation, problem solving and efficiency optimization.