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Jon Potter Email Address


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Job Title

Managing Director House of Suntory and Courvoisier

The Boston Beer

The Boston Beer Company, Inc. (Boston Beer) is a craft brewer in the United States.


I am a global business leader with a strong track record of delivery across multiple business categories with multinational organizations such as Nestle, Diageo, United Biscuits and Moet Hennessy. Within these companies, I have successfully held a range of global, regional (Europe, Africa, North America) and in-market leadership positions. As a Senior Partner, I led consulting projects with a range of clients, including Walmart, Bacardi, SuccessFactors and Harry Winston. I have also experienced the world of start ups, creating a new company in 2010. I balance strong strategic capability with a pragmatic bias for action. I build excellent relationships with business partners and I have a reputation for developing talent.A marketer at heart, I bring a strong focus on the consumer as well as a broad business perspective to brands having also been a Managing Director, General Manager, Commercial Director and Head of Sales Development. I have built brands in CPG and Luxury, deploying a range of marketing tools from TV advertising, digital/social media, PR, events , BTL and sponsorship. I have developed and launched innovation in snack foods, confectionary and the beverages categories. I have also built and restructured marketing teams, a digital COE, trade marketing teams and restructured marketing field resource. With a focus on talent, I played a leading role in the development of the Diageo Way of Brand Building, the Moet Hennessy Marketing Model and marketing career path initiatives at both companies. Comfortable with managing a P&L, I bring a real focus on growth - of teams, leadership, brands and business performance. I represented Great Britain in 3 Olympic Games, winning gold in Seoul (1988) and bronze in Los Angeles (1984).Specialties: Strategic Penetration, Brand Marketing, Leadership and Team Development, Global Business Orchestration.

Last University
Is based in Norwalk, Connecticut, United States.

Other people working at The Boston Beer:

Veronica ReischDivisional Marketing Manager, West
Jack Kochj*****@bostonbeer.com
David A BurwickPresident and Chief Executive Officer
Tara HeathVice President, Legal and Deputy General Counsel
Andrea WarnerSenior Trade Marketing Manager Off Premise
David GrinnellVice President, Brewing and Quality
Jay BarryInformation Technology Director, Systems Architect
Annette FritschSenior Director, Product Development
Paul MossVice President, Information Technology at Boston Beer Company
Nick RiceNational Experiential Marketing Manager
Quincy TroupeSenior Vice President of Supply Chain
Suzanne PaceCommunications and Marketing Consultant
Jacquelyn JordanQuality Assurance Manager
Nicole Ethier CpaINTERNAL AUDIT Director
Mark Rubanm*****@bostonbeer.com
Kimberly Stokesk*****@bostonbeer.com
Dan Mcnamarad*****@bostonbeer.com

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