Trudy Hardy Email Address

Vice President of Marketing

BMW is a Germany-based company which currently produces automobiles and motorcycles, and produced aircraft engines until 1945.

C-Suite executive focused on revenue generation and brand transformation. As the Head of BMW Motorrad Region Americas, I lead all operations within US, Canada, Brazil, Argentina, Mexico, and importer markets. I am also the Market President for the US overseeing Sales Operations, Brand and Marketing, Product & Corporate Strategy, as well as and dealer development. Prior to moving to BMW Motorrad, I was responsible for the brand transformation of both BMW USA and MINI USA for BMW of North America, LLC for 18 years. I joined the BMW Group in 2001 to launch the MINI brand in the United States. In this role I was responsible for MINI earning its green card back in the United States. The MINI launch was one of the most iconic brand launches of all time. Over the course of my 25+ year career in automotive, I have received numerous distinguished honors ranging from Gold Lions and Gold Effie Awards, to being named one of AdWeek Magazine’s Brand Geniuses. One of my most cherished honors was being named Top Ten Women in Automotive by Fortune.