Brand, Communications and Marketing Manager
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Dzu is senior leader with a marketing and management background, with a passion and knack for understanding consumers and commercial business outcomes. Dzu has extensive experience in the commercial development and execution of marketing and communication strategies, utilising all traditional and digital channels with a focus on driving consumer action. He gains great pleasure in finding, improving and tying up loose ends in the customer experience, whether it be in-store, online, over the phone or face to face.Dzu has a natural ability to adapt and make positive impacts throughout his career, which has been delivered across a broad range of sectors, business models and environments including; Kinetic Super (Financial Services), Mitsubishi Motors (Automotive - wholesale/retail), Tate Gallery (Arts/NFP) and Wendys (Retail food). Dzu also has a BA in Management - Marketing from the University of South Australia. Dzu has a breadth of industry experience, along with a span of management skills and in-depth of knowledge in the following areas: - Marketing and communications management - TTL to B2B/B2C markets - Business, market and product strategy/positioning - Brand and retail strategy development including campaign execution - B2B marketing strategy and execution - throughout the sales process - Consumer research, behaviour, insights and segmentation - Digital - all online channels including websites, search, social, and mobile - Agency management of large and specialist creative agencies - Media strategy, selection and agency management across all media channels - Technology/Data/CRM/digital – strategy and systems development/integration - P&L and financial management of large budgets - Presenting, facilitating and consulting to internal and external customer groups - Team leadership, management and development - Executive and board level management/liaison/reporting