Michael Lu Email Address

Director of Growth Marketing and Analytics

BlueVineUas mission is to help business owners succeed and thrive by making sure they have convenient access to capital for their everyday funding needs. WeUave helped thousands of businesses since we started in 2013, funding more than $500 million in working capital through our pioneering online platform.

14 years of deep strategy & analytics experience in financial services, with 6 years spent building growth marketing programs at the leading fintechs in the B2B working capital space. I define my professional identity on three pillars: •A structured and analytical thought leader who cuts to and addresses the root of the problem •A builder of scalable, high performance, data-driven programs and organizations •A positive, inclusive organizational leader who creates a culture of trust, transparency, collaboration, and growth My latest outcomes: •Fundbox: Rebuilt the growth marketing program to help the company scale from ~$75MM --> $150MM ARR (8X new customer acquisitions with 3x improvement in ROAS) •BlueVine: Built and scaled the direct marketing program to 45% of non-partnership acquisitions Some of the specific ways that I create success: •Marrying a deep understanding of the customer and their lifecycle journey with structural analysis of marketing channels and levers to maximize performance •Strong technical collaboration with product, engineering, operations, and data science – from customer database architecture to model development to feature engineering •Building a strategic relationship with sales and revenue operations, from planning to lead management to operational execution •Developing robust marketing investment processes to understand exactly where to make the strategic bets that drive LTV and ROI •Nurturing reports into high-performers and future leaders On the personal front - I'm obsessed with fantasy sports, mixology, travel, and following the Atlanta Hawks & New York Giants.