Karen Tillson Email Address
@bloomingdales.com
Vice President, Customer Insights and Strategy
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Marketing leader with MBA and cross-industry expertise in driving profitable growth by leveraging consumer insights to identify and respond to unmet consumer needs. Excel at fact-based strategic planning, partnering with key stakeholders, advocating change and leading cross-functional teams from ideation to tactical execution. Well-established successes in orchestrating integrated marketing campaigns and implementing brand strategies. In-demand industry speaker on brand loyalty and respected team leader.Specialties: • Strategic Planning• Consumer Research• Brand Positioning• Competitive Analysis• Loyalty/ Engagement• Change Management• Marketing Ideation and Implementation•Team Leadership
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