Executive Vice President and Chief Commercial Officer at B&G Foods
Jordan is based in South Orange, New Jersey.
Went to University of Vermont
I am a strategic, results oriented marketing executive with 23+ years of global progressive experience driving revenue growth and profitability in the consumer packaged goods food industry. I establish a vision for brand portfolios in line with corporate objectives and implement a marketing strategy to increase sales, margins and EBITDA goals. I deliver top and bottom line growth using market research, consumer insights, product innovation, financial skills and ROI measures. I offer support for brands with consumer and trade marketing, advertising, public relations, digital strategy including social media and merchandising expertise. I lead cross-functional teams including purchasing, production, sales service, research and development, QA, warehousing and finance. I possess a strong executive presence to foster internal and external relationships with staff, colleagues and stakeholders from the junior to C-Level. Achievements: ★Achieve EBTIDA objectives through management of brand P&L statements, including the implementation of trade and consumer promotional and marketing dollars ★Approve and manage slotting budget ★Direct marketing, QA, R&D, procurement and finance teams on new product innovation and development process ★Launched Ortega Fiesta Flats, which quickly lauched into retail and won Good Housekeeping’s 2014 Best New Mexican Food Product Award ★Expanded Crock Pot into the food category via the launch of 6 seasoning mixes and 3 Broths ★Implemented trade marketing systems and objectives to increase efficiency Expertise: ✔Brand Building ✔P&L Management ✔Strategic Planning, ROI ✔Budgets, Forecasting ✔Product Ideation ✔Consumer Marketing & Research ✔Business Development ✔Trade Marketing Planning ✔Promotional Management ✔Packaging Design ✔Advertising ✔Private Label Bid Negotiation ✔Brand Licensing