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Catherine New Email Address


Job Title

Director of Content


Betterment is the smarter automated investing service that aims to provide optimized investment returns for individual, IRA, 401k, and rollover accounts.


I am a strategic communications leader, creative brand marketer, and editorial storyteller with a focus on financial security and climate. I help companies communicate complex topics through data, research, brand marketing communications, copywriting, and storytelling. I have experience in both B2C and B2B content. My consumer-facing content + comms work has reached hundreds of thousands of people to help them improve their finances. Now, my emerging focus is on climate issues and I want to help people improve their “energy spend.” I am particularly interested in opportunities that are focused on sustainability, renewable energy, and carbon removal. Projects I have worked on range from building content platforms from the ground up with front-end engineers; working with data and research scientists to define and articulate survey research; collaborating across teams and vendors to launch product and company news; writing and developing short- and long-form content to support campaigns; and project managing lengthy editorial projects with multiple stakeholders. Key Themes: - Worked in the category of disruptive startups to democratize access to financial products - Contributed to systemic change in emergency savings and retirement security - Helped build companies and programs that make an impact for the greater good My north stars are economic inclusion as a mission; sustainable business as a practice; kindness in all things. I am available for communications consulting and writing. Learn more at www.catherinenew.com

Last University
Columbia University in the City of New York
Is based in San Francisco.

Other people working at Betterment:

Kate SmithVice President of People
Alex BenkeVice President of Product
Veronica MendozaVice President of Growth Marketing
Eli BrovermanCo-Founder at Betterment
Joe ZiemerVice President of Communications and Policy
Amanda MoralesSenior Recruiter
Markus FischerVice President, Corporate and Business Development
Boris KhentovSenior Vice President Product Strategy and Sustainable Investing
Michael BallardProduct Manager
Lucy BabbageVice President of People
Karthik AHead of Risk and Information Security
Alan NortonChief Technology Officer
Katie Aldrich*****@betterment.com
Benjamin CruikshankClient Strategies
Andre Ferreira*****@betterment.com
John MilehamChief Technology Officer
Julia BindlerEngineer — Team Phoenix
Jessica JaserSenior Recruiting Manager
Jonathan SteinFounder and Chairman of the Board
Dustin LucienChief Operating Officer
Caitlin RystromOffice Manager
Kate SmithVice President of People
Jonathan SteinFounder and Chairman of the Board
Aj KramerVice President of Firmwide Operations

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