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Garett Graubins Email Address


Job Title

Marketing Pro Idealistically Driven Challenger of the Status Quo Eternal Optimist


Bestop, Inc. manufactures soft tops, hard tops, and other accessories for Chrysler, Jeep, Ford, GMC, and many other top auto dealers. Other accessories that Bestop, Inc. manufactures include seats, doors, windows, and tire covers, just to name a few. Bestop, Inc. is in operation with Magna International, the largest auto part manufacturer in the world. Along with Bestop's new innovations, they are expanding into the truck industry as well.


A passion-driven, roll-up-the-sleeves marketing leader with a track record of success in driving growth and digital transformation, I am a professional who thrives in a team-oriented, progressive, figure-it-out environment. A top-tier skill stacker and generalist, my specialties and areas of intense interest include: + Brand Strategy from the ground up, beginning with extensive consumer research and developing through qualitative drilling, focus groups, and consumer segmentation and finally landing on that perfect message that amplifies the heartbeat of your brand + Consumer-centric Initiatives. This is undeniably where our world is headed -- when you listen intently to the consumer and let those learnings drive your decisions, everybody wins. + E-Commerce, including Website creation, building a smooth user experience and "weaponizing" the site for battle + Digital Advertising, including social media, paid search and SEO implementation + Culture & Team Building. "Culture Eats Strategy for Lunch" -- all day, every day. + Influencer Strategy development, revolution and evolution. Today it matters most what others say about you -- not what you say about yourself. + Content & Inbound Marketing Plan Development and Execution -- getting that content into all the right places where your customers will find it. + Promotions. Ask me how we grew website traffic by 5X in a two-month period with our lowest-budget promotion of the year! I believe in empowering teammates, the art of listening, and celebrating wins. Plus, if you tell me that something's not possible or too audacious, then I'm very likely to try it. Send me a note and let's meet for three cups of coffee.

Last University
Went to Colorado State University
Lives in Victoria.

Other people working at Bestop:

Stuart WolfController
Brian TerRanoAutomotive Professional
Joe JacobucciOE Quaity Manager
Rick VermeilStudent Front-End Software Development
Melanie AndersDirector of Human Resources
C. Hughes********@bestop.com
Darren PastoreVice President Information Technology
Lee LougheryMarketing Specialist
Stephen Lewis**********@bestop.com
Matthew Parks**********@bestop.com
Vernon FolkesProject Engineer
Mark KuchenritherChief Operating Officer and Chief Financial Officer
Lauren BackVolunteer
Bev WeinsteinBest in Class Customer Service and Technical Support and Sales
Eric GetzschmanDirector of Aftermarket Product Development

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