Elizabeth Bonilla Email Address

Duea

Benefitfocus provides employers and insurance carriers with a customizable technology platform to shop, enroll, manage and exchange benefits all in one place.

I’m a strategic marketing leader with a 15+-year track record of success in digital marketing, social media, product management, marketing communications, content strategy and program management. This includes directing inbound and outbound content and campaigns, managing teams, launching new products, driving demand generation activities, growing social media engagement, working across internal teams and with external agencies, and improving website performance based on customer feedback and business goals. As a creative problem-solver, I don’t accept the status quo. I consistently think of the customer and how to make things better. My ability to see the big picture and then dive into the details, including analytics, gives me the credibility and support to be a success. I collaborate well with others and execute quickly once I determine a solution. Specialties: Internet/Digital Marketing Product Management and Development Marketing Research/Customer Insights Marketing Communications Project and Program Management User Experience People Management Digital Strategy Social Media & Community Web Analytics/ROI e-Commerce Demand Generation Merchandizing Content Marketing