Brian Knollenberg Email Address

Marketing, Analytics and Strategy Leader I Understand What to Do, and How to Do Information Technology

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Marketing, Analytics and Strategy leader with 18+ years experience growing revenue, increasing engagement and building brands. I’ve helped lead, manage, ideate and optimize digital marketing and analytics campaigns for clients such as Verizon, REI, Microsoft, Nordstrom and HP. I excel at solving complex business problems, understanding and using data and designing full lifecycle customer marketing programs. I cut my analytics teeth at GE Capital in the mid 1990’s. I joined Draftfcb in 1999 helping launch and manage PurchasEdge, HP’s largest and most successful loyalty program. I continued my agency journey at Avenue A/Razorfish, working on early stages of pixel based ad tracking and attribution modeling. I shifted gears to lead a group of designers, coders and creatives for Microsoft Home Software as Account Director leading everything from analytics to websites and email campaigns. I returned to Draftfcb in 2006 to bring my leadership and expertise to digital marketing and analytics projects for HP, Hilton and Dockers among others. On the client side, between June 2010 and May 2013 I led the CRM and North American Marketing efforts for Bill Gates’ companies Corbis Images and Veer. Designing and executing promotions, lifecycle and integrated marketing focused on customer retention. I was promoted Sr. Director, Marketing in August 2012 with increased responsibility in revenue, acquisition and leadership. May 2013 I began a new challenge at Oracle as Sr. Director of Strategy and Analytics, working with clients such as Verizon, Nordstrom, and REI. In August 2016 I joined BECU as VP of Member Insight & Strategy. Specialties: Digital Marketing Strategy, Lifecycle and CRM Marketing, Marketing and Web Analytics, Customer Segmentation and Targeting, ROI measurement, Email Marketing, Team and Project Leadership, Data Visualization and Synthesis, Customer Journey Architecture, Creating Consensus and Making Sound Business Judgements