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Brian Knollenberg Email Address

abcdef@becu.org

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Job Title

Vice President, Digital Marketing and Analytics

Company
Becu

Better rates, fewer fees, and financial guidance you can trust. Join BECU today. Federally insured by NCUA.

Bio

Marketing, Analytics and Strategy leader with 19+ years experience growing revenue, increasing engagement and building brands. I’ve helped lead, manage, ideate and optimize digital marketing and analytics campaigns for clients such as Verizon, REI, Microsoft, Nordstrom and HP. I excel at solving complex business problems, understanding and using data and designing full lifecycle customer marketing programs.I cut my analytics teeth at GE Capital in the mid 1990’s. I joined Draftfcb in 1999 helping launch and manage PurchasEdge, HP’s largest and most successful loyalty program. I continued my agency journey at Avenue A/Razorfish, working on early stages of pixel based ad tracking and attribution modeling. I shifted gears to lead a group of designers, coders and creatives for Microsoft Home Software as Account Director leading everything from analytics to websites and email campaigns. I returned to Draftfcb in 2006 to bring my leadership and expertise to digital marketing and analytics projects for HP, Hilton and Dockers among others. On the client side, between June 2010 and May 2013 I led the CRM and North American Marketing efforts for Bill Gates’ companies Corbis Images and Veer. Designing and executing promotions, lifecycle and integrated marketing focused on customer retention. I was promoted Sr. Director, Marketing in August 2012 with increased responsibility in revenue, acquisition and leadership. May 2013 I began a new challenge at Oracle as Sr. Director of Strategy and Analytics, working with clients such as Verizon, Nordstrom, and REI. In August 2016 I joined BECU as VP of Member Insight & Strategy.Specialties: Digital Marketing Strategy, Lifecycle and CRM Marketing, Marketing and Web Analytics, Customer Segmentation and Targeting, ROI measurement, Email Marketing, Team and Project Leadership, Data Visualization and Synthesis, Customer Journey Architecture, Creating Consensus and Making Sound Business Judgements

Location
Is based in Seattle, Washington.

Other people working at Becu:

Benson PorterSeasoned Financial Services Senior Executive
Melanie WalshAccomplished Human Resources and Operations Executive in the Financial Services Industry
Tom MorganSenior Technology Executive
Lori HoDigital Marketer, Small Biz Owner, Foodie, Yogi, and Self Proclaimed Nerd
Audrey SchmahlPayroll Lead
Winston DinicolaVice President Information Technology, Business Solutions
Tamra ClarkSenior Business Operations Manager, Information Technology
Rachelle CzaplinskiSenior Trust Officer
Lorilee WellsFinancial Advisor
Aimee Zawilski CtfaPublic Relations and Marketing Intern
Stephanie BaumertMember Consultant II
Brandi HillingTrust Administrative Assistant
John StillmanSocial Community Manager » Brand Reputation Content Strategy Community Management
Amelia DozierWebsite and Remote Channel Marketing Manager
Shawn MulqueeneyVice President, Information Technology Business Solutions
Stephen Blacks*****@becu.org
Carvell TaylorTrust Officer
Melba BartelsExecutive Vice President and Chief Financial Officer
Amy Finka*****@becu.org
Sarah SlonskyDirector, Contact Center Ops Support and Loan Servicing
Sean MurphyTerritory Sales Manager
Stephanie HExecutive Assistant to Chief Risk Officer
Tom BerquistSenior Marketing and Community Affairs Executive

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